Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The Super Bowl is usually home to ads by beer brands, snack foods and other consumer goods, pushed by any number of celebrities. But since the game is the biggest platform for advertisers and grabs the most eyeballs at once, other companies often wedge themselves into the mix.

To Read the Full Story Become an Adweek+ Subscriber

Already a member? Sign in

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

An Adorable Robo Dog Longs for an Electric Vehicle in Kia’s Super Bowl Ad

Pete Davidson Gets Tackled in Hellmann’s Super Bowl Ad About Food Waste

Rakuten’s Super Bowl Ad Stars Hannah Waddingham as a Sinister High Roller

How Wieden+Kennedy Made 11 Ads for Super Bowl Sunday, Totaling 8 Minutes of Airtime

Understanding How Social Values Can Help Brands Build Trust and Make Connections

Why Marketers Need Collaborative Work Management

The Power of Advertising on the Second Screen

Mastering the Art and Science of Subscriber Care

The Art of Shopper Recognition

Creative Commerce Is at the Center of Industry Change

By Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R

The Power of the U.S. Hispanic Consumer

Ad Innovation That Connects CPG Brands to Customers

Adweek is the leading source of news and insight serving the brand marketing ecosystem.